G.I. Joe

G.I. Joe

G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The franchise began in 1964 with 12-inch military-themed action figures representing branches of the U.S. armed forces, later evolving into the 'A Real American Hero' series in 1982 with a 3.75-inch scale featuring an ongoing struggle between the G.I. Joe Team and the terrorist organization Cobra. The franchise has expanded into comics, animated series, live-action films, video games, and merchandise, becoming a cultural icon in American pop culture.

1964

Debut